A weekly vacuum with the upholstery attachment removes the dust and crumbs that grind into fabric fibres over time and cause fading. Focus on seams and crevices where debris collects.
For light stains, blot — never rub — with a clean, slightly damp cloth, working from the outside of the stain inward. Rubbing pushes the stain deeper and can damage the fabric weave.
Keep sofas out of direct harsh sunlight where possible to prevent colour fading, and rotate cushions every few weeks so wear is even. A full professional dry clean every 6-8 months keeps the fabric genuinely fresh, not just surface-clean.